Chad can tell your property’s story with his award-worthy drone photos. The sweeping views and clean, crisp images he captures will undoubtedly catch the eye of buyers. Imagine the value that sellers will see when you share the perks of listing their property with you. Here are a few quick facts to help you share with potential sellers about why partnering with Chad Shillady for photography will do for you.

1. 83% of buyers would rather work with agents who use drone photography on their websites.

2. Drone photography allows the entire story to be told about a home.

3. Using drone photography in real estate can show the buyers a more accurate depiction of the property.

4. Aerial photography allows for better storytelling. Better storytelling is key to winning more listings and selling more homes.

Pairing the power of social media with drone photography is a winning combination. Here are some ways realtors can use drone photos and videos on social media for marketing.

Be consistent: Once you develop your profile on the social media platform of your choice, be consistent in posting your content. The key is to be top of mind to potential buyers, so they feel that they already know you before they are ready to purchase.

Be yourself: Although it is considered a good idea to check out what the content your competitors are creating, it is not a good strategy to copy their content. Part of distinguishing your content from other realtors is to embody your brand’s personality…YOU! Your clients will want to work with you based on your personality and unique skills. By being yourself, you will develop the Know, Like and Trust factor with your clients.

Be helpful: Don’t always be “selling”. As a realtor, you have so many different things to offer and possess knowledge that buyers would appreciate. Providing valuable content through tips about the buying and selling process can be helpful.

Be empathetic: Although selling real estate is a business to you, it is an emotional-laden process for many buyers and sellers. Maybe your clients are leaving behind the place where they raised their family, or are buying their long-sought after retirement beach house.